To design by thinking
across and beyond boundaries

We are a proudly young and naive design studio, with an interdisciplinary approach that allows us to work with a wide range of people and a lot of different opportunities.

Our small practice thrives on creating simple yet thoughtful solutions, through harmonious play between architecture, interiors, graphic design, art, and other disciplines -- with particular emphasis on the play. We like to have fun and we want that to radiate through our work and everything else that we do.

We strive to be multifaceted in the things we do, but we also believe that collaboration both between fields and with our clients themselves, is key to producing the best results. We revel in the process because it creates invaluable experiences that we learn and benefit from.

Every GRAAR project aspires to be unconventional but never intimidating, experimental but not taking itself too seriously; always grounded by the goal of helping everyone understand, and appreciate the language of good and intentional design.

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DESIGN WITH BITE.

To design by thinking
across and beyond boundaries
We are a proudly young and naive design studio, with an interdisciplinary approach that allows us to work with a wide range of people and opportunities.

Our practice thrives on creating simple yet thoughtful solutions through harmonious play between architecture, interiors, graphic design, art, and other creative disciplines – with particular emphasis on the play. We like to have fun and we want that to radiate through our work and to our clients.

We believe in the modern Renaissance man and woman, and how collaboration between fields and integrating learned experiences from them creates limitless possibilities and potential.

Every GRAAR project aspires to be unconventional but never intimidating, experimental but not taking itself too seriously; always grounded by the goal of helping everyone speak, understand, and appreciate the language of good and intentional design.
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WHAT WE DO
ARCHITECTURE & INTERIORS
Residential
Retail
Restaurants
Offices
Hospitality
Furniture
Products
Exhibits
Installations
Space Planning
Design Consultation
BRANDING & GRAPHIC DESIGN
Brand Strategy
Brand Naming
Brand Identity
Creative Direction
Logo Design
Illustration
Print/Editorial
Packaging
Environment Graphics
Online/Social Media
Websites

GRAPHIC +
ARCHITECTURE
= GRAAR


Our studio name is simply a combination of two words that briefly but concisely sum up what we do. It's an onomatopoeia-based word that stays true to our ethos of creating fun stuff from even the simplest of things. It's also the sound Grey, our mascot makes!

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Allie Principe and Lando Cusi are both BS Architecture graduates from the University of the Philippines-Diliman. Graduating in 2011, they gained industry experience from several reputable local design firms in Manila, and did a three-year stint in Tokyo where they got inspired by Japanese design sensibilities. After collaborating on countless client projects and personal creative endeavors, they established GRAAR in 2018. They share a mutual passion for visual art, Kpop, and craft coffee and tea.