BADASS CHILI OIL GOODNESs ♡

PROJECT TYPE

Logo Design
Character Design
Illustration
Packaging

STATUS

Completed in 2018

Bad Dad Chili's is a homemade roasted chili garlic oil business. After experimenting and going through a year's worth of trial and error on the recipe, they launched their bottled product for online purchase. They take utmost pride in the health benefits of their condiment's concoction, which uses canola oil as its base.

They wanted their visual appeal to set them apart from other bottled chili oil products on the market, and they approached us to help them create the unique character "Bad Dad" to be their "face of the business".



BADASS CHILI OIL GOODNESs ♡

PROJECT TYPE

Logo Design
Character Design
Illustration
Packaging

STATUS

Completed in 2018

Bad Dad Chili's is a homemade roasted chili garlic oil business. After experimenting and going through a year's worth of trial and error on the recipe, they launched their bottled product for online purchase. They take utmost pride in the health benefits of their condiment concoction, which uses canola oil as its base.

They wanted their visual appeal to set them apart from other bottled chili oil products on the market, and they approached us to help them create the unique character "Bad Dad" to be the "face of the business".


Image

We did several studies of the character based on a few key features that were decided on for Bad Dad: (1) a muscular physique, (2) a slightly villaneous look, and (3) a love for motorcycles and spicy chili oil. We took reference from the Pinoy kontrabida look popularized by the late Pacquito Diaz, and came up with this final iteration of Bad Dad.

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The brand wanted to emulate a more premium, artisanal look, with just a hint of fun and mischief expressed through the character design. Colors were kept simple in black and white. Red, which is commonly used to represent heat and spice, was kept only as an accent color.

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We created jar sticker labels and tags used for the product's packaging. We also made an animated cover image featuring Bad Dad and their main ingredients for their Facebook page, which is their main avenue for selling.

TASTE the roasted chili oil goodness for yourself and order from BAD Dad Chili's Facebook Page.