Art x architecture

PROJECT TYPE

Exhibition Design

LOCATION

Various (moveable installation)

CONTRACTOR

Red Dot Design

SUPPLIERS

SixInch
Habitat

STATUS

Exhibited at Worldbex 2018

This project was a collaboration with visual artist and muralist Kris Abrigo.

The client, Davies Paints, Inc., is an exhibitor at Worldbex, an annual building and construction expo in the Philippines. They wanted to showcase their products without resorting to the usual "hard-sell" approach.

We proposed an interactive installation where the entire booth serves as not just a product display, but also as an experiential space and art piece for the public.

The design won the Best Small Scale Booth Award for Worldbex 2018.



Art x architecture

PROJECT TYPE

Exhibition Design

LOCATION

Various (moveable installation)

CONTRACTOR

Red Dot Design

SUPPLIERS

SixInch
Habitat

STATUS

Exhibited at Worldbex 2018

This project was a collaboration with visual artist and muralist Kris Abrigo.

The client, Davies Paints, Inc., is an exhibitor at Worldbex, an annual building and construction expo in the Philippines. They wanted to showcase their products without resorting to the usual "hard-sell" approach.

We proposed an interactive installation where the entire booth serves as not just a product display, but also as an experiential space and art piece for the public.

The design won the Best Small Scale Booth Award for Worldbex 2018.


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The design consists of seven separately-built "houses" that are pieced together on a 6.0M x 6.0M platform. The houses were of varying sizes and distorted forms to avoid monotony, which also complemented Kris' geometric style in his work. Each house's interior was painted in a different color scheme, following Davies' Paints trend themes for that year. The houses' exterior walls and floors were also painted to showcase the client's different paint product lines. 

Constructing the houses as separate structures allowed for design flexibility should the client wish to reuse the pieces at different expos where the allotted space could be different in size and/or shape.

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Each house was styled to have its own vignette using furniture from Sixinch Philippines and Habitat MNL. The platform and each of the houses were equipped with recessed floor lights and outlets, with additional accent lighting also from Habitat. Visitors were allowed to stay and experience each schene, and were encouraged to take photos and post on social media for promotion and engagement.