Gratitude Is An Attitude

PROJECT TYPE

Branding and Identity
Graphic Design
Packaging
Web

STATUS

Completed in 2018

Gift Culture is a gift services company based in Vancouver that curates and customizes specialty gift boxes. They mostly work with small businesses that create meaningful and exceptional products, and are passionate about cool and functional designs that add value to the modern lifestyle.

They travel the world to discover unique products to covet, small batch delicious treats to enjoy, creative artisans that inspire, all in the hopes that the joy and happiness they deliver may encourage a more generous and kinder way of living. 

 



Gratitude Is An Attitude

PROJECT TYPE

Branding and Identity
Graphic Design
Packaging
Web

STATUS

Completed in 2018

Gift Culture is a gift services company based in Vancouver that curates and customizes specialty gift boxes. They mostly work with small businesses that create meaningful and exceptional products, and are passionate about cool and functional designs that add value to the modern lifestyle.

They travel the world to discover unique products to covet, small batch delicious treats to enjoy, creative artisans that inspire, all in the hopes that the joy and happiness they deliver may encourage a more generous and kinder way of living. 

 


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To represent the brand's playful yet tasteful image, we created a clean and minimal visual identity using simple geometry and color-blocked shapes, but amplified with custom elements and illustrations. The Gift Culture logo  embodies the premium and streamlined aspect of the brand, with the custom letter G done in geometric shapes and rendered in luxe, feminine colors.  

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This same color scheme was used as the primary anchor for each of the gift boxes, with the quirky illustrations helping to represent each box's theme.

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The brand was launched online with an online web shop for ordering gift boxes and a social media campaign introducing the brand through a series of giveways. The illustrations were further carried over to developing the online marketing content, playing on the strategic timing of launching near the holiday season.

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For the packaging of the gift boxes, we played around with the shapes extracted from the logo to create a repeating pattern that we used as the main band for the box. Sticker labels highlight the brand promise of thoughtfulness and quality. Each box ordered comes with fill-in-the-blanks postcard that can be customized by the sender during ordering, as a fun additional surprise for the gift receiver.