SEEDS of learning

PROJECT TYPE

Installation
Exhibition Design

LOCATION

Quezon City

COLLABORATORS

House MD

STATUS

Completed in 2019

We helped out UAP Tandang Sora design the exhibit for the first ever SORA SEED Design Competition batch of finalists. 

The design brief asked to do something low-cost, fast and easy to execute, but would still be able to have enough impact to catch the attention of people passing through the UAP Headquarters lobby where it was to be displayed. 



SEEDS of learning

PROJECT TYPE

Installation
Exhibition Design

LOCATION

Quezon City

COLLABORATORS

House MD

STATUS

Completed in 2019

We helped out UAP Tandang Sora design the exhibit for the first ever SORA SEED Design Competition batch of finalists. 

The design brief asked to do something low-cost, fast and easy to execute, but would still be able to have enough impact to catch the attention of people passing through the UAP Headquarters lobby where it was to be displayed. 


We took inspiration from wood forms commonly found in modern Japanese design. Our proposal was to make use of 2"x2" sections of solid wood to create 3D grids that would showcase each of the entries. The wood material relates to the seed (competition) and tree (lecture series) programs of UAP Tandang Sora. The grids were held in place with screws to allow for easy set-up and quick disassembly during egress.

The grids were designed to have overlapping corners, and the wood ends were to be painted with one of SORA SEED's theme colors for the year. The colored squares are immediately eye-catching, resembling seeds floating amongst a jungle of wood sections. Each segment of the exhibit is attached from end to end in an S-like shape so that viewers could weave through the experience. Each segment also has a doorway-like void for people to pass through easily.

Aside from the finalists' exhibit modules, we also designed two wall-type installations; one to greet visitors by the lobby entrance and give a background about SORA SEED and its organizers and sponsors, and the other to showcase the other entries that didn't make it to the finals. We designed the tarp and boards layouts to go together with the exhibit concept.

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The fabrication and installation of the exhibit design was done by Nikko Dumas of House MD. All of the cutting and painting of the wood segments were done offsite, so a three-man team took only several hours to assemble and arrange the entire setup. Existing furniture in the lobby were rearranged to accomodate the styling of the setup, and was easily incorporated into the exhibit.

Our vision is that this modular type of setup for exhibits can be reconfigured and reused in multiple ways without sacrificing good and interesting design.