A Life That's Good and Does Good

PROJECT TYPE

Retail Fitout (Pop-Up)

LOCATION

The Grove by Rockwell, Pasig

COLLABORATORS

393 Projects
The Den Wood Panels
Pope the Studio

STATUS

Completed in 2019

Within a year since they first started, The Good Trade was able to have several successful runs of their weekend pop-up fair. Working with many local brands and attracting hundreds of buyers a day, they contributed significantly in increasing knowledge and visibility of sustainable and ethical living. 

To cater to their growing community for the holidays, they planned to set up a three-month pop-up store at The Grove by Rockwell, open daily from October to December.  After working on their branding, marketing, and fair styling for a few of their runs, we were now tasked with translating the brand's vision for this new space and endeavor.



A Life That's Good and Does Good

PROJECT TYPE

Retail Fitout (Pop-Up)

LOCATION

The Grove by Rockwell, Pasig

COLLABORATORS

393 Projects
The Den Wood Panels
Pope the Studio

STATUS

Completed in 2019

Within a year since they first started, The Good Trade was able to have several successful runs of their weekend pop-up fair. Working with many local brands and attracting hundreds of buyers a day, they contributed significantly in increasing knowledge and visibility of sustainable and ethical living. 

To cater to their growing community for the holidays, they planned to set up a three-month pop-up store at The Grove by Rockwell, open daily from October to December.  After working on their branding, marketing, and fair styling for a few of their runs, we were now tasked with translating the brand's vision for this new space and endeavor.


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Keeping in line with The Good Trade's brand look and aesthetic, our mood board called for clean, bright, and minimal, with small pops of muted colors. It was a balance of white surfaces and elements, clean lines, and light wood -- using the brand's shade of green as an accent color for the space. A statement mural was also essential for the design, to serve as both a visual statement of what The Good Trade is all about,  and as a much-needed "Instagrammable" spot for the store's visitors. 

One of the most important considerations for the design was that it was going to be a temporary space -- so we had to make sure that most elements of the design would be easy to install and take out of the space once they move out. We worked with a mix of custom and store-bought items that would give the retailers several options for their shelving displays. We also retained the existing floor finish and lights from the previous user of unit to keep construction costs down -- just giving the walls a fresh coat of paint to give it new life.  

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Construction and ingress was quick because we divided our custom items among several suppliers. Our wall-mounted shelves and backing were done by the general contractor, while the freestanding open shelves were done by 393 Projects.  The modular display boxes and counter is by The Den Wood Panels. 

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The space housed a lot of wonderful products from The Good Trade's roster of merchants, and it became a go-to destination for many conscious buyers wanting a venue for more meaningful gifts for the season. The mural done by our friends from Pope the Studio was a highlight of the store's interior.