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©2023
All Rights Reserved
©2023
All Rights Reserved
©2023
All Rights Reserved
©2023
Within a year since they first started, The Good Trade was able to have several successful runs of their weekend pop-up fair. To cater to their growing community for the holidays, they planned to set up a three-month pop-up store at The Grove by Rockwell, open daily from October to December. After working on their branding, marketing, and fair styling for a few of their runs, we were tasked with translating the brand's vision for this new space and endeavor.
Keeping in line with The Good Trade's brand look and aesthetic, our mood board called for clean, bright, and minimal, with small pops of muted colors. It was a balance of white surfaces and elements, clean lines, and light wood -- using the brand's shade of green as an accent color for the space. A statement mural was also essential for the design, to serve as both a visual statement of what The Good Trade is all about, and as a much-needed "Instagrammable" spot for the store's visitors.
Project Type: Interior Fitout (Retail Pop-Up)
Location: The Grove by Rockwell, Pasig
Collaborators: 393 Projects, The Den Wood Panels, Pope the Studio
Status: Completed in 2019
